Campaign
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Directing
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Cinematography
Samsung shortcut sneaker
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4
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/ About the project
For Samsung, in collaboration with production company Bruut, I was asked to create a video featuring shoemaker Roel van Hoff working on a pair of shoes enhanced with Samsung technology.
While the initial expectation was simple, phone-shot content, I took a different approach. Equipped with professional cameras and lighting, I crafted an atmospheric film that went beyond the brief.
Serving as both director and cinematographer, I embraced the challenge to deliver a visually stunning piece exceeding client expectations and blending craftsmanship with cutting-edge tech.
Here you see the directors cut that I made.
/ Credits
Client: Samsung
DOP & DIRECTOR: Cas Kerssens
Agency: CHEIL Benelux
Production company: BRUUT
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